How LaunchPath Works | Simple, safe, effective SMB innovation solution

Process

The #1 reason organizations fail to innovate is because they don't have a process for managing it.

LaunchPath addresses this problem by providing a clearly defined, step-by-step process that will take your new product innovation from a blank sheet of paper to a highly profitable new revenue stream in the fastest, safest, most efficient way possible.

Symptoms of a Failed Innovation Process

Your team has lots of ideas . . . but they never go anywhere.
Your team never has any ideas.
Partners can't reach agreement on innovation priorities.
When one of your employees tells you they have a "great idea," you feel fatigued.
It feels like all the productive thinking about the company's strategy and growth is done by you or a handful of senior leaders.
Revenue growth is tapering, flat, or declining.
Your very best employees are disengaging or moving on to other other jobs.
Your future feels limited.

How It Works

LaunchPath makes new product innovation simple, effective, and affordable by providing: a proven process that will dramatically reduce the costs, risks, and time-to-market of new product innovation; tools and techniques to make each step of that process faster, easier, and more effective; and coaching and support to keep your team moving steadily and efficiently toward the goal.

Tools

The LaunchPath Innovation Toolkit

Innovation Targeting Tool
Business Ideation Framework
Business Ideation Process
Business Brainstorming Tool
Business Evaluation Tool
Financial Model Development Tool
Customer Interview Scripts
MVP Specification Checklist
MVM Tip Sheet
Innovation Accounting Tool

Schedule Demo

LaunchPath makes each step of the new product innovation process faster, easier, and more effective by applying proprietary tools and techniques to each step of the process.

Consulting & Program Management

One of the most appreciated elements of LaunchPath's service is the guidance and support we provide throughout the entire process. Combining expert advisory services with reliable and intelligent program management, we keep your team moving forward in the most efficient manner possible - no matter what the obstacles.

R. Gray Somerville - Consultant

Gray is the co-founder of three successful startups, the founder of the innovative "365 Days to Launch" entrepreneur development program, the author of a guide to high-impact entrepreneurship entitled 365 Days to Launch, the Chairman of the Entrepreneur Resource Network, and a recognized expert on innovation and entrepreneurship.

Prior to co-founding LaunchPath, Gray co-founded and led Telogical Systems, a multi-million dollar, "Best Places to Work," technology company providing Competition-Aware Marketing Systems to the nation's leading communications service providers.

Laura Knotts - Program Manager

Laura discovered the power of scalable innovation at the age of 14 when she created a line of audio books for the blind by borrowing six different audio cassette recorders from friends and family and having her 3 younger brothers and sister push all the record buttons at once as she began to read aloud. That early foray into the world of social ventures would prove a harbinger of Laura's long and fruitful work as a social intrapreneur within the domain of education, where she successfully created, launched, and operated a variety of innovative new programs that positively impacted education within the State of South Carolina on a local, regional, and statewide level.

In January of 2014, Laura attended one of Gray's free, weekend-long, Entrepreneur Boot Camps for aspiring high-impact entrepreneurs, saw the potential to expand the reach of the program, and became an invaluable collaborator in both the expansion of the 365 Days to Launch entrepreneur development program and the development of LaunchPath, which, in many ways, was inspired by her vision.